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2020 Olympian and Current University of Florida Swimmer BELLA SIMS participates in CVS In-Store Activation

2020 Olympian and Current University of Florida Swimmer BELLA SIMS participates in CVS In-Store Activation

Silver Medalist in the 4x400 relay at the 2020 Olympics and current University of Florida Swimmer Bella Sims participated in a CVS NIL campaign that involved a live activation at campus CVS store. Hundreds of fans lined up out front of the campus CVS to meet & greet Bella Sims along with 8 other Florida athletes including: Graham Mertz, Trinity Thomas, and Trevor Etienne.


The event was part of a roadshow of sorts for Postgame and CVS as the the NIL Agency coordinated 7 events nationwide over a 3 week period. Other locations included University of Florida, Florida State University, University of Kansas, Ohio State, University of Texas and Alabama. Over 2,000 fans attended over the 3 week period.

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