Top College Football Stars Partner with HEYDUDE through Postgame

Ahead of the new college football season, NIL mainstay brand HEYDUDE has expanded their roster of university partners. To celebrate, the brand has announced a few big-name athlete signees to support their Collegiate Collection, including players from defending National Champion Michigan, Michigan State, Ohio State, Penn State and Georgia to their portfolio.

HEYDUDE's latest NIL athlete roster - who are promoting the brand's Wally silhouette featuring respective school colors and logos - includes top college football players such as:

• Aiden Chilies, Michigan State

• Will Howard, Ohio State

• Julian Humphrey, Georgia

• Kameron Nelson, Ohio State

• Alex Orji, Michigan

• Beau Pribula, Penn State

• Dylan Terryberry, Michigan State

HEYDUDE's collaborations with these new schools is a continued partnership through licensing agents CLC and Fanatics, while the athlete partnerships are coordinated through NIL agency Postgame. Additionally, Postgame is helping execute an omni-channel marketing campaign for HEYDUDE to drive awareness and sell through to their website and key wholesale accounts like DICK'S Sporting Good and Academy Sports + Outdoor

"This is one of Postgame's favorite campaigns and brands to work with," shared Postgame Co-Founder Danny Morrissey. "The brand truly understands the value that college athletes can bring. The unique and authentic voice that each athlete has aligns perfectly to the brand's audience." There will be additional athletes selected throughout the remainder of the year at each university to help further amplify the program. In the meantime, the Michigan, Michigan State, Ohio State, Penn State and Georgia versions of HEYDUDE's Wally show are available now at heydude.com. HEYDUDE recently named Euphoria, White Lotus, and Anyone But You actress actress Sydney Sweeney as the brand's newest global brand ambassador. The brand previously worked with last year's Heisman Trophy winner Jayden Daniels, Texas quarterback Quinn Ewers and former Florida State quarterback Jordan Travis a season ago. Published by Michael Ehrlich - Seasoned sports marketing executive