PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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Top College Football Stars Partner with HEYDUDE through Postgame
Footwear brand adds Georgia, Michigan, Michigan State, Ohio State, Penn State to university portfolio
Ahead of the new college football season, NIL mainstay brand HEYDUDE has expanded their roster of university partners. To celebrate, the brand has announced a few big-name athlete signees to support their Collegiate Collection, including players from defending National Champion Michigan, Michigan State, Ohio State, Penn State and Georgia to their portfolio.
HEYDUDE's latest NIL athlete roster - who are promoting the brand's Wally silhouette featuring respective school colors and logos - includes top college football players such as:
Aiden Chilies, Michigan State
Will Howard, Ohio State
Julian Humphrey, Georgia
Kameron Nelson, Ohio State
Alex Orji, Michigan
Beau Pribula, Penn State
Dylan Terryberry, Michigan State
HEYDUDE's collaborations with these new schools is a continued partnership through licensing agents CLC and Fanatics, while the athlete partnerships are coordinated through NIL agency Postgame. Additionally, Postgame is helping execute an omni-channel marketing campaign for HEYDUDE to drive awareness and sell through to their website and key wholesale accounts like DICK'S Sporting Good and Academy Sports + Outdoor
"This is one of Postgame's favorite campaigns and brands to work with," shared Postgame Co-Founder Danny Morrissey. "The brand truly understands the value that college athletes can bring. The unique and authentic voice that each athlete has aligns perfectly to the brand's audience." There will be additional athletes selected throughout the remainder of the year at each university to help further amplify the program. In the meantime, the Michigan, Michigan State, Ohio State, Penn State and Georgia versions of HEYDUDE's Wally show are available now at heydude.com. HEYDUDE recently named Euphoria, White Lotus, and Anyone But You actress actress Sydney Sweeney as the brand's newest global brand ambassador. The brand previously worked with last year's Heisman Trophy winner Jayden Daniels, Texas quarterback Quinn Ewers and former Florida State quarterback Jordan Travis a season ago. Published by Michael Ehrlich - Seasoned sports marketing executive
