Sneaker News Leverages College Athlete Creators Through Partnership with Postgame

Key Insights

• Sneaker News partnered with Postgame to feature seven Penn State student-athletes representing women's volleyball, softball, men's wrestling, basketball, and lacrosse in an editorial spotlight on adidas' adiSignature collection.

  
  

• Postgame managed athlete contracting, connecting Sneaker News with college athletes who bring an authentic perspective to the intersection of sports, fashion, and campus culture.

  
  

• The feature highlights the versatility of adidas' adiSignature collection, showcasing how its relaxed fits and coordinated sets transition seamlessly from training sessions and game days to classrooms and everyday campus activities.
  

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adidas’ connection to sports remains at the heart of the collection, but adiSignature isn’t necessarily made for any one athlete or athletic discipline. We linked up with Penn State student-athletes representing women’s volleyball and softball, along with men’s wrestling, basketball and lacrosse to showcase how the collection is the go-to outfit for the campus and those days off from studying and practice.

Whether it’s a comfortable layer to throw on before a game lor something cozy to change into after a grueling workout, or simply an everyday outfit between training sessions, adiSignature delivers a look that works across all sports without being defined by any one of them.

For college athletes, life obviously extends well beyond practices, games, and the weight room. Between classes, study sessions, grabbing a bite with friends, and everything else that comes with campus life, comfort is non-negotiable. But that doesn’t mean looking like you just rolled out of bed. The collection’s oversized fits and coordinated sets offer an easy way to look put together while keeping that relaxed feel that makes sweats such an essential part of the college wardrobe.

It’s the kind of outfit that feels just as appropriate walking into a lecture hall as it does heading out of the gym or kicking it at a house party.

Shop the adiSignature collection at DICK’S Sporting Goods HERE.

Featuring Jay Rodgers, Natalie Lieto, Hunter Aquino, Whitney Lauenstein, Alexis Stucky, Mitchell Mesenbrink, and Shayne Van Ness. Read the full article at Sneaker News >>