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Postgame Brought NIL Deals to 11 First Round Selections In The 2025 Draft
A total of 47 players chosen in the 2025 NFL Draft have worked with Postgame - including the No. 1 and No. 2 Overall Picks
(Sarasota, FL) - Last weeks NFL Draft was a time for those of us at Postgame to reflect on the NIL Campaigns involving dozens of players (47 in the first four rounds) whose names were called - including 11 of the top 32 players chosen in the First Round.
Starting with the No. 1 pick, University of Miami QB Cam Ward. The star quarterback worked with Postgame throughout the season participating in campaigns with our brand partners Armani Beauty, showcasing their signature cologne, and Hollister, promoting their collegiate line in Miami licensed merchandise.
No 1. Cam Ward - Armani Beauty
Postgame also worked with the No. 2 overall pick in the NFL Draft, Colorado superstar and Heisman Trophy winner, Travis Hunter. Famously known for playing both sides of the ball and participating in multiple campaigns with our brand partner HEYDUDE.
No. 2 Travis Hunter - Holidude
The Postgame spread continued with 9 more picks in the first round. Here's a few of the NIL deals we brought to each of those first round picks:
No. 8 Tetairoa McMillian - Allstate
No. 11 Mylel Williams - HEYDUDE
No. 19 Emeka Egbuka - Hollister
No. 20 Jahdae Barron - HEYDUDE
No. 22 Omarion Hampton - CVS Pharmacy
No. 23 Matthew Golden - Hollister
No. 27 Malaki Starks - Allstate
No. 28 Tyleik Williams - Hollister
Postgame’s roster of NFL athletes also included 36 additional picks across the first four rounds who worked with Postgame brand partners such as adidas, CVS, Hollister, Stanley, Ticketmaster, Allstate, and many more.
Postgame also made a splash at this year’s WNBA Draft with 14 Postgame athletes among the 38 women's college basketball players selected. These talented women, including No. 1 overall draft pick Paige Bueckers, No. 4 Pick Kiki Iriafen, and No. 8 Saniya Rivers have all participated in NIL campaigns through Postgame in recent years.
Last year during the 2024 NBA Draft Postgame worked with 20 athletes who were drafted including Stephon Castle (CVS), Jared McMain (CVS) and Dalton Knecht (Crocs).
Looking ahead to the MLB draft in June, just this year Postgame has already worked with 10+ projected first rounders including Jace Laviolette (adidas) and Devin Taylor (Tylenol). Postgame worked with 6 baseball players who were drafted in the first round of last years MLB Draft.
Here's a few of the NIL deals we brought to those first round picks:
N0. 3 Charlie Condon - Crocs
No. 7 JJ Wetherholt - Easton Baseball
No. 8 Christian Moore - Rawlings
All of the standout Postgame athletes mentioned above are a testament to the breadth of our NIL campaigns, our ability to predict future stars, and our independence, which allows us to work with any athlete regardless of representation - a unique value proposition we bring to our brand partners.
To learn more about integrating your brand with star athletes and promoting during major sports moments, contact us at info@pstgm.com