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Postgame Continues to Define the College-to-Pro Pipeline, Partnering With Nearly Half of This Year’s WNBA Draft Picks on NIL Deals
Postgame continues to set the standard for connecting top athletes with leading brands in real time - working with 15 of the 34 WNBA Draft Picks who played College Basketball.
(Sarasota, FL) - Postgame’s impact on this year’s WNBA Draft was on full display, with 15 players having participated in Postgame NIL campaigns. Six of those names came off the board in the first round, followed by five more in the second, and four more in the third.
Leading the way was the No. 2 overall pick, Olivia Miles. The TCU star guard has established herself as one of the most dynamic playmakers in the game, known for her elite court vision, pace, and ability to control the tempo. A former All-American and one of the most recognizable names in women’s college basketball, Miles partnered with Postgame on a campaign with CVS ahead of the season, further cementing her presence both on and off the court. No. 2 Olivia Miles – CVS
At No. 4, 5, and 6, Postgame saw three UCLA Bruins women's basketball stars selected back-to-back: Lauren Betts (No. 4), Gabriela Jaquez (No. 5), and Kiki Rice (No. 6). All three participated in NIL campaigns with Raising Cane's, Stanley, and CVS through Postgame. Following their national championship run in the 2026 tournament, Betts and Rice also teamed up with Raising Cane’s on an additional Postgame led campaign, extending the momentum of their title win beyond the court.
No. 4 Lauren Betts – Raising Cane's No. 5 Gabriela Jaquez – Stanley
Championship Raising Cane’s Activation
Rounding out the first round, Raven Johnson (No. 10) of South Carolina partnered with Dr. Scholl's, while Cotie McMahon (No. 11) of Ole Miss appeared in campaigns for both iHerb and CVS through Postgame.
No. 10 Raven Johnson – Dr. Scholl's
No. 11 Cotie McMahon – iHerb
The momentum carried into the second round, where Ta'Niya Latson (No. 20) showcased strong brand range with partnerships including Coach, Fracture, and CVS. Teonni Key (No. 22) also demonstrated versatility, teaming up with Goodr, CVS, and Hollister. Additional second-round selections who participated in Postgame NIL campaigns include:
No. 20 Ta'Niya Latson – Fracture No. 22 Teonni Key – Goodr No. 24 Chance Gray – Amazon No. 29 Janiah Barker – adidas No. 30 Darianna Littlepage-Buggs – Raising Cane's
Postgame's reach extended deep into the Third Round as well, with four more draftees:
No. 31 Zee Spearman – C4 Energy
No. 34 Rori Harmon – Hollister
No. 37 Taylor Bigby – C4 Energy
No. 40 Jessica Timmons – Wendy's
Collectively, players receiving Postgame NIL deals accounted for nearly half of this year’s draft originating from the college ranks (11 from International) - promoting 10 different brands, with many participating in multiple campaigns throughout their careers.
“Draft night has become one of the clearest validations of Postgame’s model,” said Abby Boustead, Postgame Chief of Staff. “Across every major draft, we consistently see many of the biggest names - and top picks - already represented in campaigns we’ve built for leading brands. That continued presence at the top of the board reinforces the long-term ROI we create by aligning elite athletic performance with true cultural influence and creative storytelling.”
Postgame’s presence across nearly half of this year’s WNBA Draft class underscores the agency’s unmatched ability to connect brands with the most influential names in college sports before they reach the professional stage. By combining deep athlete trust, longstanding agent relationships, and a proven ability to execute quickly at scale, Postgame consistently delivers culturally relevant partnerships that drive measurable brand impact. As today’s college stars become tomorrow’s professional icons, Postgame remains the trusted bridge helping brands build authentic relationships early, creating campaigns that resonate in the moment and compound in value long after draft night.
To learn more about integrating your brand with star athletes and activating around major sports moments, contact us at info@pstgm.com
Check out the carousel of NIL deals from all of the players below by clicking the arrow(s) in the media gallery:
