Postgame's Abby Boustead Featured on SEC Network

TAMPA, FL. – July 27, 2026 – Postgame Chief of Staff Abby Boustead joined SEC Network's SEC This Morning on July 23 as a featured guest during the final day of the 2026 SEC Football Media Days in Tampa, Fla. Appearing alongside hosts Chris Doering and Peter Burns, Boustead participated in a 10-minute live discussion centered on the evolving Name, Image & Likeness (NIL) landscape and the growing role brands are playing in creating meaningful opportunities for college athletes. The interview aired live at 7:00 a.m. ET on SEC Network and was later replayed across ESPN platforms and YouTube TV. (Note: To view the segment, check out the clip below).

During the conversation, Boustead highlighted Postgame's position as one of the nation's leading NIL marketing agencies, emphasizing that while headline-grabbing deals often dominate the conversation, the greatest impact of NIL is being felt by thousands of student-athletes competing outside of the traditional revenue sports. Through partnerships with many of the world's largest consumer brands, Postgame has created opportunities that allow athletes across dozens of sports to earn meaningful income while building valuable professional experience and personal brands. Boustead discussed how NIL has become a powerful vehicle for expanding access and creating life-changing opportunities for student-athletes who historically had little opportunity to monetize their name, image and likeness.

"One of the biggest misconceptions about NIL is that it's only benefiting the biggest stars," said Boustead. "The reality is that thousands of student-athletes—from volleyball and softball to gymnastics, track and field, soccer and countless other sports—have been participating in campaigns with nationally recognized brands earning significant money as athlete influencers. That's where we believe NIL is making its greatest impact for brands, and it's something we've been at the forefront of since day one."

The appearance came during the SEC's annual Football Media Days, held July 20-23 at the Tampa Marriott Water Street and JW Marriott, marking the first time the conference's premier preseason event was hosted in the state of Florida. Over four days, every SEC football program was represented by its head coach and select student-athletes as the conference officially launched the 2026 football season. The event featured appearances from coaches including Steve Sarkisian (Texas), Kalen DeBoer (Alabama), Kirby Smart (Georgia), Lane Kiffin (LSU), Josh Heupel (Tennessee), Mike Elko (Texas A&M), Brent Venables (Oklahoma), Shane Beamer (South Carolina), Clark Lea (Vanderbilt), Jeff Lebby (Mississippi State), Jon Sumrall (Florida), Pete Golding (Ole Miss), Alex Golesh (Auburn), Ryan Silverfield (Arkansas), Eliah Drinkwitz (Missouri) and Will Stein (Kentucky), while national storylines ranged from championship expectations and quarterback battles to the continued evolution of college athletics and the future of NIL.

Boustead, who serves as Chief of Staff at Postgame, oversees strategic initiatives, operational execution and cross-functional integration as the company continues to scale nationally. Known for translating complex ideas into efficient, high-impact solutions, she plays a key role in driving growth across the organization's brand partnerships, technology initiatives and athlete marketing programs. Her appearance on SEC This Morning underscores Postgame's continued leadership in shaping the conversation around NIL while reinforcing the company's mission of creating authentic, scalable opportunities that benefit both brands and student-athletes nationwide.

About Postgame

Postgame is a leading sports marketing agency specializing in fully managed NIL and athlete marketing campaigns for many of the world's most recognizable brands. Since 2021, the company has facilitated the most NIL campaigns in history -  helping brands like adidas, Raising Cane’s, CVS, Hollister, Allstate and hundreds of others - execute authentic, measurable campaigns at meaningful scale.

About SEC This Morning

SEC This Morning, with hosts Peter Burns and Chris Doering, returned for its eighth SEC Kickoff. The duo hit on all the headlines and highlights from around the conference. The show was simulcast on SEC Network (and Sirius XM channel 374) live from Tampa at 7 a.m. ET each day until podium action kicks off.