Postgame CEO Bill Jula Named ADWEEK 2026 Sports Marketing MVP

SARASOTA, FL. – Bill Jula, CEO and Co-Founder of Postgame, has been named one of ADWEEK's 2026 Sports Marketing MVPs, recognizing influential executives transforming the business of sports through innovative marketing strategies. Jula's inclusion highlights his role in building Postgame into a leading NIL sports marketing agency, connecting national and global brands with college athletes through large-scale influencer campaigns, content production and experiential marketing.

ADWEEK's annual Sports Marketing MVP list recognizes executives who are shaping the future of sports marketing through creative strategies that drive brand engagement and business results. Jula joins a distinguished group of industry leaders representing major organizations including American Express, ESPN, the NBA and the NFL. Honorees were recognized at the ADWEEK Conference in New York City on Tuesday, October 6th, celebrating individuals driving innovation, creativity and growth across the sports landscape.

Jula co-founded Postgame in early 2021 alongside Danny Morrissey, recognizing the opportunity to transform sports marketing as college athletes gained the right to monetize their name, image and likeness. Since then, the Sarasota-based agency has grown into an industry leader, connecting college and professional athletes with 100+ globally recognized brands, including adidas, CVS, Raising Cane's, Allstate, Hollister, McDonald's and many others. Through these partnerships, Postgame has distributed millions of dollars in marketing compensation directly to student-athletes, creating valuable earning opportunities throughout their college careers.

What began as an agency focused primarily on large-scale user-generated content (UGC) campaigns has evolved into a full-service sports marketing operation, delivering end-to-end creative strategy, content production, athlete partnerships and experiential activations featuring both college and professional athletes. Postgame's continued growth reflects its ability to adapt alongside the evolving NIL landscape while delivering impactful campaigns for some of the world's most recognizable brands.

“It's an honor to be recognized by ADWEEK alongside so many leaders in the sports marketing industry,” said Bill Jula, CEO and Co-Founder of Postgame. “When we started Postgame, we saw an opportunity to create something that would benefit both athletes and brands in a completely new way. This recognition is a reflection of the team we've built and the work they've put in to help shape the NIL industry. We've come a long way since 2021."

Jula's recognition further solidifies Postgame's position as a leading force in the rapidly evolving sports marketing industry, demonstrating how the full service agency has grown to influence national brand partnerships.

To learn more about Postgame, visit our website or Instagram for content examples.