PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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Brands - Check out our Instagram Tagged Feed
of the latest college athlete UGC
Postgame's Director of Athlete Relations - Aaron Hackett - speaks at Sports Law Symposium
Postgame's Director of Athlete Relations - Aaron Hackett - speaks at Syracuse University College of Law Annual Entertainment and Sports Law Symposium
Postgame's Director of Athlete Relations - Aaron Hackett - will be a part of Syracuse University's upcoming Sports Law Symposium (March 29th @ 1PM EST). Hackett, who set the record at Syracuse for TD's as a tight end while playing for the Orange, has played an integral role in Postgame's success in coordinating NIL campaigns between brands and many of the highest profile names in college sports.
This captivating occasion unites professionals from the industry, legal field, and academia to explore contemporary developments and challenges in entertainment and sports law.
Our representative, Aaron, will explore topics such as NIL strategies, Postgame, and the criteria that top brands consider when collaborating with collegiate athletes.
