PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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Miami Star Cam Ward Smells Like a Heisman Finalist in New NIL Deal with Postgame and Armani
Hurricanes' quarterback Cam Ward promotes Giorgio Armani Beauty cologne.
Fresh off another jaw-dropping performance - 400 yards and five touchdowns - while leading Miami to a 53-31 comeback victory over Duke on Saturday, Heisman Trophy frontrunner Cam Ward has added a new NIL partnership to his growing portfolio. The Hurricane star is now a brand ambassador for Giorgio Armani Beauty, promoting the brand's Aqua Di Gio cologne.
9-0 on the season and ranked No. 4, the Hurricanes are poised to make their first College Football Playoff, while Ward is all but a lock for New York City as a Heisman finalist. As his on-field profile continues to grow in his first season at Miami, his NIL opportunities expand.
Ward announced his latest partnership - in a coordinated effort through NIL agency Postgame - via an Instagram reel where he states "Look good, play good. Smell good, play good" in promoting Armani's cologne.
Postgame's campaign with Armani featured over 250 college athletes throughout the month of October, highlighting social media content promoting the fresh Aqua Di Gio scent and Armani's bolder Strong With You Intensely scent.
"The Armani strategy of involving a curated list of nationally known college athletes along with hundreds of regionally relevant names, was an extremely effective way to reach Gen-Z at scale through social media," said Bill Jula, CEO & Co-Founder of Postgame. "The athletes really enjoyed stepping up their game and producing quality content for the brand, resulting in significant visibility among their fans and followers."
A week ago, Ward added Adidas to his brand roster, joining fellow quarterbacks Patrick Mahomes, Aaron Rodgers, Brock Purdy, Tua Tagovailoa, Trevor Lawrence and Michael Penix Jr. wearing the three stripes. Penix Jr. and former Washington teammate Rome Odunze became the brand’s first football student-athlete partners. Now, Ward is Adidas' face of college football, until he turns pro in the Spring.
Ward leads the country in touchdown passes - while second is passing yards - and has already tied Steve Walsh (1988) for the most passing touchdowns in a season at Miami. His NIL portfolio currently features the likes of Adidas, Bose, C4 Energy and the Canes Connection collective, among others.
Michael Ehrlich - Sports Illustrated / FanNation
