PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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Miami Basketball Stars Appear in NIL Campaign with Latest Social Craze
The Cavinder Twins star in an NIL promotion with Postgame as they prepare to return to the court for the Miami Hurricanes women's basketball team.
The Miami Hurricanes women’s basketball returned a few familiar faces for the upcoming season. After taking a year off to explore other ventures, Haley and Hanna Cavinder will suit back up for their final year of eligibility for the 2024-25 college basketball season.
The Cavinder twins took the college sports scene by storm over the last few years, making a name for themselves both on and off the court. Since they transferred the Hurricanes from Fresno State, they have soared to the top of women’s sports when it came to NIL earnings. They arrived in 2022 to Miami with $1 million in endorsements, and they continue to receive more opportunities leading up to their final season.
On Tuesday, the two basketball stars paired up with Postgame and Stanley to market the new IceFlow bottle. The Stanley Brand, a 111-year-old company, has revamped its image lately, and its product has become one of the latest crazes in the reusable bottle industry. These Tumblers have become a trendy fashion accessory, and with the Twins helping promote the brand, the popularity will likely only continue to rise.
The two players announced their decision to return to the Hurricanes this past April. The Miami women’s team who made a magical Elite Eight run in 2023 with them on the squad, went only 19-12 (8-10 in ACC play) last season and failed to make the NCAA Tournament for the first time since 2020.
Haley announced in November 2023 that she would enter the transfer portal and commit to TCU for the 2024-25 season, but she opted to switch back to the Hurricanes as Hanna planned to walk away from the sport after the 2023 season.
“Over these past few months I have been itching to get back to the game that I thought I lost the passion for. Nothing quite fills the void that this sport brings me,” said Hanna when announcing her return to the program.
The two Arizona-native twins and the rest of the Hurricanes will be back on the court in Coral Gables on Monday, November 4th, when the team takes on Stetson.
Christian Rauh (Fan Nation, SI)