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From NIL to NFL: Postgame Brought NIL Deals to 19 Players In The 2026 NFL Draft
Postgame continues to work with top talent - featuring 8 of the 32 first round picks including the No. 3 Overall Pick Jeremiyah Love
(Sarasota, FL) - Postgame once again made a strong showing in the first round of the 2026 NFL Draft, with 8 of the top 32 picks having participated in Postgame NIL campaigns. Another 5 were selected in Round 2, bringing the total to 13 through the first two rounds (and 19 overall).
Leading the way was the No. 3 overall pick, University of Notre Dame running back Jeremiyah Love, who partnered with Postgame alongside teammate Riley Leonard (a 2025 NFL Draft pick) for a Stanley campaign just before the national championship.
No. 3 Pick Jeremiyah Love - Stanley
No. 4 pick, Ohio State wide receiver Carnell Tate. Tate, worked with Hollister through a Postgame partnership ahead of the season. The campaign featured 6 of college football's top playmakers who co-designed the popular limited-edition apparel.
No. 4 Carnell Tate - Hollister
No. 8 pick, Arizona wide receiver Jordyn Tyson, also teamed up with Postgame, creating content for Allstate's Good Hands Receivers Team and Hollister throughout the year.
No. 8 Jordyn Tyson - Hollister
Ohio State safety Caleb Downs went No. 11 overall after collaborating with Postgame on content for Armani Beauty’s Acqua di Giò campaign. Downs began his career at Alabama before transferring to the Buckeyes, where he quickly became a standout.
No. 11 Caleb Downs - Armani Beauty
At No. 13, Alabama quarterback Ty Simpson, a former five-star recruit who developed into a pro-ready leader for the Crimson Tide, was selected after appearing in Postgame’s CVS sunscreen campaign.
Texas A&M wide receiver KC Concepcion was taken at No. 24. After standout seasons at both NC State and Texas A&M, he was featured in Allstate’s Good Hands Receivers team and also partnered with 7-Eleven during the season - all facilitated by Postgame.
No. 24 KC Concepcion - 7-Eleven
At No. 30, Indiana wide receiver Omar Cooper Jr., a key contributor to the Hoosiers’ 2026 national championship run, was selected. Cooper served as an adidas NIL ambassador through a Postgame-led affiliate program, participating in multiple brand activations, including the adidas EVO SL campaign. Following the championship, he and his teammates also appeared at a Postgame-hosted CVS celebration event in Bloomington.
No. 30 Omar Cooper Jr. - adidas
Rounding out the first round at No. 31 was Auburn defensive end Keldric Faulk, known for his size and versatility. Faulk worked with Postgame on a CVS campaign alongside his brother, Auburn player J.J. Faulk.
Additional Postgame athletes selected across Rounds 2-7 include:
No. 36 Kayden McDonald
No. 41 Cashius Howell
No. 54 Eli Stowers
No. 60 Anthony Hill
No. 62 Davison Igbinosun
No. 76 Drew Allar
No. 79 Zach Branch
No. 108 Jonah Coleman
No. 158 Michael Taaffe
No. 161 Emmet Johnson
No. 174 Adam Randall
No. 195 Malik Benson
No. 199 Emmanuel Henderson
No. 234 Behren Morton
No. 241 Ar'maj Reed-Adams
No. 245 Jam Miller
Together, these athletes highlight Postgame’s ability to identify and work with top talent early, building campaigns that grow alongside players as they take the next step in their careers. Our model also allows us to work with athletes across all representation, giving brand partners access to a wide range of talent.
To learn more about integrating your brand with star athletes and promoting during major sports moments, contact us at info@pstgm.com
