Dwayne 'The Rock' Johnson promotes PAPATUI'S Postgame NIL Campaign to his 390M Followers

'The Rock' posted a Papatui sizzle reel featuring Postgame college basketball players promoting the brand’s acne fighting skincare line, with a cameo appearance from himself.

SARASOTA, FLORIDA - Postgame, a leading NIL sports marketing agency, has launched a dynamic campaign for PAPATUI surrounding the NCAA Basketball Tournament, featuring 10 standout men’s players across seven programs.

PAPATUI, the men’s skincare and grooming brand founded by 'The Rock', is designed to help men look and feel their best every day. The brand recently introduced an acne fighting line aimed at combating sweat related breakouts, making college basketball players, who are in peak season and constantly in the spotlight, ideal partners for the campaign.

Postgame strategically aligned PAPATUI'S acne fighting products with athletes competing at the height of the tournament, a time defined by upsets, underdog runs, and viral moments. As fans flock to social media to follow the action, these athletes’ platforms become powerful channels for brand visibility.

Featured athletes in the campaign include:

On Friday, March 27, 'The Rock' shared a sizzle reel to his 390 million Instagram followers, highlighting campaign content from each athlete and featuring a cameo from 'The Rock' himself. He currently ranks among the top 5 most followed accounts on the platform, behind names like Kylie Jenner and Selena Gomez.

“We like to say that March is magic. There are so many moving pieces involved in executing a basketball focused campaign with athletes of this caliber during the most intense stretch of their season." said Postgame Campaign Manager Olivia Prock. "When 'The Rock' shared this campaign on his personal platform, we knew we had captured that magic.”

As PAPATUI'S NIL agency, Postgame led talent sourcing, contracting, and creative development for the campaign. Supported by Postgame’s nationwide network of videographers, our team delivered high quality content with our athletes that ultimately caught the attention of Dwayne 'The Rock' Johnson.