PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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College Athletes Showcase Skincare Routines for NIL Campaign with Postgame
Auburn, Georgia, LSU, Oklahoma and UCLA student-athletes partner with top skincare brand CeraVe.
Heading into the Fall season of college sports, the top dermatologist-recommended skincare brand in the US leveraged the moment to jump into the NIL space in a big way. CeraVe teamed up with student-athletes across the country - from football and volleyball to gymnastics and soccer - to showcase their own daily skincare routines, either individually or as a team.
The brand's new roster of college athletes - from powerhouse schools like LSU, Oklahoma, Georgia and UCLA - first took the CeraVe Cleanser Quiz to identify the best cleanser for their skin type before sharing their results and skincare routines across social media.
The campaign - in a coordinated effort through NIL agency Postgame - showed the importance of daily skincare while highlighting how a diverse roster of student-athletes use a variety of CeraVe products in their own personal routines, during their busy school years and seasons.
"During the season, my schedule is full of early morning practices, workouts, class and games, so my skincare routine needs to be quick and effective," said UCLA defensive back Devin Kirkwood. "I need products that cleanse, hydrate and protect my skin from sweat and sun. I was excited to work with CeraVe because their products are recommended by dermatologists and known for being effective."
CeraVe’s NIL athlete roster includes:
Alexis Dacosta, Auburn Volleyball
Bailey Ortega, LSU Volleyball
Bella Humphrey, Auburn Volleyball
Deshun Murrell, UCLA Football
Devin Kirkwood, UCLA Football
Francesca Yanchuck, Vanderbilt Soccer
Isaiah Villanueva, Jackson State Football
Roberto Burlew, Wisconsin Soccer
Sammy Omosigho, Oklahoma Football
Sandra Elsadek, Georgia Gymnastics
“As a brand developed with dermatologists, CeraVe understands the importance of a personalized skincare routine tailored to daily habits and skin type, especially for young athletes, whose skin experiences the woes of a post-practice and gameday sweat," shared Jasteena Gill, VP of Marketing at CeraVe.
"I was really excited to work with CeraVe because it's a trusted, dermatologist-recommended brand," said Elsadek. "As an athlete, keeping my skin clean and healthy helps me feel confident. With a busy schedule, a simple yet effective routine is key."
"With so many collegiate athletes already using CeraVe, we tapped the power of NIL partnerships to collaborate with these athletes as authentic brand ambassadors," added Gill. "This allowed us to educate their Gen Z peers on dermatologist-approved skincare through voices they trust, helping them make informed skincare purchasing decisions.”
In addition to the social media element of this NIL campaign, CeraVe’s hosted Elsadek and Yanchuk at the brand's Drama Free Mobile Cleansing Tour in Atlanta and Nashville prior to their seasons.
-Michael Ehrlich, SI/FanNation
