PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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of the latest college athlete UGC
Bleacher Report - Texas' Quinn Ewers, Alabama's Jalen MIlroe, More Athletes Land HEYDUDE NIL Contracts through POSTGAME
HEYDUDE announced it signed 12 college athletes - through the NIL Agency Postgame
Texas quarterback Quinn Ewers will be rocking some new footwear as he chases a Heisman Trophy and College Football Playoff spot. And he won't be the only college athlete doing so.
HEYDUDE announced it signed 12 college athletes - through the NIL Agency Postgame - from eight different universities as brand ambassadors through Name, Image and Likeness opportunities. The casual footwear brand is releasing shoes with school logos and colors, which will give consumers the chance to show off their school spirit.
Here is a list of the athletes joining the fold:
Clemson: Azyah Dailey (volleyball)
LSU: Jayden Daniels (football)
TCU: Chandler Morris and Trey Sanders (football)
Alabama: Chandler Hayden (track and field) and Jalen Milroe (football)
Florida: Trinity Thomas (gymnastics) and Graham Mertz (football)
Louisville: Jayda Curry (basketball)
Tennessee: Rickea Jackson (basketball) and Joe Milton (football)
Texas: Quinn Ewers (football)
The brand incorporated a number of different sports, giving various athletes the opportunity to capitalize on their NIL as they compete at some of the highest levels.
