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Sensationnel

Campaign Instructions

 

IMPORTANT:

  • Use only Copyright-Free Music (e.g. No Drake, Taylor Swift, etc). 

  • No School Logos (Unless promoting an officially licensed brand product)

  • Do Not Film on Campus or include any identifiable school landmarks (e.g. buildings, stadiums, arenas, etc).  If you have questions, Check with your compliance team.

Congrats on being selected to the Sensationnel NIL Campaign with Postgame to promote their Ruwa (("Roo Wah")) braids. 


You will be required to make 1 video with a videographer AND 2 videos on your own. 


All content (2 videos) MUST be created (and submitted to the upload form) BEFORE October 15th. 


In your content, please use COPYRIGHT-FREE MUSIC or a voiceover. 


**DO NOT POST WITHOUT APPROVAL FROM POSTGAME**

***IMPORTANT***
Before proceeding to the campaign instructions below - YOU MUST first sign the Athlete Agreement / Contract. This contract outlines the agreement between you and Postgame - specific to this campaign - including deliverables, timelines and more. Click the button below to provide us with a digital signature.

Requirements

  • 3 Tiktoks

  • 1 IG Reel (optional)


Deadlines

You MUST submit ALL your content to the upload form BEFORE October 15th.


**After you submit your content, wait for a DM from Postgame. Postgame will tell you what day you need to post**


RUWA SPORTS BRAIDS SELLING POINTS:

  • Extreme lightweight performance

  • Water repellent fiber & fast dry technology - Kanekalon Aquatex

  • Repels Sweat and Moisture

  • Washable & long lasting

  • Frizzless wash up to 7X wash days

  • Less rubbing / friction when drying

  • Easy to maintain a clean scalp

  • Available in Pre-stretched, Waterwave, Afro twist kinky textures

  • Easier to manage and maintain after intense workouts

  • Clean look to match style off the field/court/track

  • “I am ____, I am an athlete, I use RUWA”


Video Themes

  • Day in the Life

  • GRWM

  • Product Review

  • How RUWA fits into my life

  • My RUWA look for school, practice, girls' night out

  • How I maintain RUWA

  • Game day hair


Video Requirements

  1. Recommend RUWA braids 

  2. Please show RUWA packaging at the beginning of video.

  3. Mention main selling points above such as ‘EXTREME LIGHT WEIGHT’, ‘WATER REPELLENT’, ‘FAST DRY TECHNOLOGY’

  4. Make the video 100% focused on promoting Ruwa Braids by Sensationnel


*** FTC Guidelines ***

MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.

POSTGAME WHITE
Postgame™ manages the largest sports marketing and influencer campaigns in college sports.  Our full service sports marketing agency delivers the largest scale NIL Campaigns consisting of elevated content, UGC and more - with the biggest named athletes in the game.
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