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iHerb
Campaign Instructions
IMPORTANT:
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Use only Copyright-Free Music (e.g. No Drake, Taylor Swift, etc).
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No School Logos (Unless promoting an officially licensed brand product)
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Do Not Film on Campus or include any identifiable school landmarks (e.g. buildings, stadiums, arenas, etc). If you have questions, Check with your compliance team.
Congratulations on being selected for the latest Postgame Influencer Campaign with iHerb! Please read the campaign requirements AND make sure you understand the talking points and the Do's and Don'ts listed below.
You must order and promote from the provided list of the following products with the product credit:
1 Trace Mineral products
1 Sports Research products
Immune 4 Immune System Support, 60 Veg Caps
More info and list to come from your Campaign Manager
***IMPORTANT***
Before proceeding to the campaign instructions below - YOU MUST first sign the Athlete Agreement / Contract. This contract outlines the agreement between you and Postgame - specific to this campaign - including deliverables, timelines and more. Click the button below to provide us with a digital signature.
Requirements:
FTC guidelines require you to add "#ad" as text overlay for your video before posting. Please refer to bottom of page to learn more about FTC guidelines!
1 IG Story post with your custom link attached
1 Instagram Feed Post (3-5 Photo Carousel).
1 Instagram Reel (shared to feed). Must have over 5k followers to post on TikTok
DON'T use any school or other brand logos in your content, including Postgame logos and gear.
Before posting, Upload your content using the upload button below. Your content must be approved FIRST. (Uploading all content at one time is strongly suggested).
Your content is due for approval by November 18th!
Hashtags and Mentions Required:
Instagram Mention Tags: @iHerb + @postgame.official
TikTok Mention Tags: @iHerb + @postgame.official
Hashtags: #ad or #sponsored + #iHerb + #iHerbNovember + #postgame.official
Talking Points
*Talking points are required but please describe using your own words.*
Include at least 1 product feature for each brand product - 1 feature for Trace Minerals, 1 feature for Sports Research, 1 feature for Immune 4. Call out the product by NAME, not the brand (Sports Research, Trace Minerals, or House Brands)
Include at least 1 value prop to include verbally and a DIFFERENT value prop in your caption:
Authentic products: Directly sourced products from authorized distributors.
Unbeatable selection: Tens of thousands of products that meet your health & wellness needs.
All climate-controlled fulfillment centers: Guaranteed freshness through our commitment to Good Manufacturing Practices (GMP).
Expiration dates: Visible shelf life, Products have best-by dates so you can trust their freshness.
Genuine reviews: Discover authentic reviews from verified customers to help you make smarter buying choices.
Incredible value: Enjoy premium products without the premium price tag.
Fast and Free shipping: Enjoy super fast shipping, competitive shipping rates and free shipping offers. Shipping is free in the US on orders over $30.
Flexible return policy: Shop confidently. Start a hassle-free return request if your order isn't quite right.
24/7 customer service: Contact dedicated customer support team by live chat or 24/7 email.
Include Call to Action: Visit iHerb.com
Captions:
Visit iHerb.com and use my code XXXX for 25% on your iHerb order. (Code will be provided. Athlete should feel free to put in their own words).
Mention Trace Minerals, Sports Research, and Immune 4 products and tag the brands.
You get free shipping in the USA on purchases over $30!
Content Ideas:
Choose one of the following concepts:
Concept #1 - (Voiceover)
Start of video: "Stop Going to Your Local Supplement Store and start shopping at iHerb.com. Get early access to Black Friday deals from the comfort of your home."
With fast and free shipping on orders over $30 in the USA you can stop waiting in line and spend more time training
iHerb is home to tens of thousands of products from top brands ranging from sports nutrition, supplements, bath and beauty and so much more.
Plus, they source directly from the brands - there are no 3rd party sellers and their products are stored in climate controlled fulfillment centers guaranteeing freshness.
My go to brands at iHerb are @sportsresearch @tracemineralsresearch and @iherb brands like California Gold Nutrition.
Use my code xxxxx at checkout for 25% off your iHerb order. Hurry before your favorite items are sold out!
Concept #2 (Voiceover)
Start of video: "Stop what you're doing right now and go to iHerb.com and get early access to 25% off for Black Friday!"
I got these (describe the items you got) from Sports Research, Trace Minerals and California Gold Nutrition.
With fast and free shipping on orders over $30 in the USA I am no longer waiting in line which allows me to focus more on my training
Plus, they source directly from the brands - there are no 3rd party sellers like other online retailers. You know that what you pay for is what you get.
At iHerb enjoy premium products without the premium price tag.
Use my code xxxx at checkout to receive 25% off your order
Go checkout iHerb.com and start ordering before everything is sold out!
Photos: These can be candid photos or posing for the camera. Be sure you are in the photos with your iHerb product or products.
Video: We would like to see you either playing your sport with iHerb products visible in video. Or a post workout / training video.
Other Guidelines:
DO'S:
DO Pronounce the "H" like Henry when saying iHerb
DO Mention your custom code as new customers receive 20% off their order while existing customers receive 15% off
DO share what you like about the product
DO share how the product is a perfect fit for your lifestyle
DO Be mindful of background sights, competitor logos.
Photo must be crisp and clear and product must be easily recognizable.
Label must read correctly from left to right and not be mirrored and be backwards.
DO NOT'S
DON'T have any school logos in any of your content, including Postgame gear.
DON’T show mirror-image (reversed image) of product (you need to see label correctly, not backwards)
DON’T mention of COVID-19, Coronavirus, pandemic, or COVID.
DON’T wear clothing with competitor logos or have competitor logos in the background
DON’T make product claims outside of the approved messages and what is shared in the brief
DON’T use profanities, crude language, or promote drug and alcohol use
DON’T shoot poses that are silly or contrived videos
DON’T use any transformational filters on videos
Past Influencer Examples:
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.