hdcollegiategifting | Postgame App

HEYDUDE

Campaign Instructions

IMPORTANT:

Use only Copyright-Free Music (e.g. No Drake, Taylor Swift, etc).
No School Logos (Unless promoting an officially licensed brand product)
Do Not Film on Campus or include any identifiable school landmarks (e.g. buildings, stadiums, arenas, etc). If you have questions, Check with your compliance team.

Thank you for taking part in the HEYDUDE NIL Gifiting Campaign with Postgame! You should have ordered and received your collegiate HEYDUDE shoes and will need to post according to instructions.

***IMPORTANT***
Before proceeding to the campaign instructions below - YOU MUST first sign the Athlete Agreement / Contract. This contract outlines the agreement between you and Postgame - specific to this campaign - including deliverables, timelines and more. Click the button below to provide us with a digital signature.

Athlete Contract | Please Sign

Required # of Posts: 4

1 (One) Instagram Carousel Feed (3-5 Photos)
3 (Three) Story Posts w/ sticker tap to HEYDUDE.com

Note: Use the same photos posted to your Feed for your Story posts (spread out over 10 days).

Tags and Mentions:

#HEYDUDECollegiate #PostgameHDCollegiate
Instagram Mentions: @heydude @postgame.official

All content must be posted by: December 15th

DO's:

HEYDUDE product should always be the focal point of content.
Lighting should be bright and natural.
Shoot vertical
Wear neutral clothing

DONT's:

Show product that is damaged
Avoid featuring other brands (e.g. Nike, Adidas, etc).
Avoid suggestive positioning, nudity and inappropriate language or actions.
Avoid profanity or negative commentary.
Avoid shooting content on campus (unless you are approved by compliance).

*** FTC Guidelines ***

MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.