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King C. Gillette

Campaign Instructions

Congratulations on being selected for this King C. Gillette NIL opportunity. Upload all of your raw / high resolution content using the Form (button) below (photos, video and caption).  If you have any questions about this, email your Postgame campaign manager jake@pstgm.com


**Must read contents of this brief IN FULL to ensure all requirements, messaging and content guidelines are understood and confirmed before creating content and before posting. Please DM @postgame.official with any questions.**

***IMPORTANT***

Before proceeding to the campaign instructions below - YOU MUST first sign the Athlete Agreement / Contract. This contract outlines the agreement between you and Postgame - specific to this campaign - including deliverables, timelines and more. Click the button below to provide us with a digital signature.

Campaign Instructions


Requirements:

  • 3 IG In-Feed Reels / Tiktok - 3x pieces of individual in-feed video content

  • Including All-in-one Styler in all content - with additional products included

  • Screenshot of Stats - delivered within 2 weeks of content live date

Campaign Themes / Talking Points:

  • When the game ends, my Postgame begins... Show yourself leaving the locker room after going to battle (avoid school logos) - wearing comfortable clothes (Postgame hoodie) to decompress - hop on social media, becoming a creator/influencer to earn from NIL.

  • "Wearing my Postgame hoodie is telling the world I just finished a game."

  • Wear the Postgame hoodie during an actual postgame press conference - will earn you bonus $$

● Please share content piece #1 first for approval, content pieces 2 & 3 can be shared together for approval as long as they are posted at different moments in time shared and agreed upon with Postgame

Deadlines

  • Content Piece #1 Submitted for Approval: January 24th

  • Content Piece #2 Submitted for Approval: January 30th

  • Content Piece #3 Submitted for Approval: January 30th


Once your content is approved to post, you must make 3x individual pieces of content posts before November 30th.


● Posting dates must be pre-communicated and agreed upon.


** IMPORTANT **

Use of Music: For this campaign, if you wish to add music to your Reel you must use Copyright-Free music. Copyright-Free music can be found as an option within Instagram and TikTok. Additionally, Copyright-Free music can be downloaded from various websites. Type 'Copyright-Free' into Google for additional options.

Content Themes

Content Piece #1 - Establish yourself as a King C. Gillette student athlete. Choose one theme below for your 1st post.

  • Every Day First Impression

  • Show how you use King C. Gillette as part of your everyday routine.

Content Could Look Like:

  • Chatty GRWM: Something crazy happened on the way home
    from class. Tell us about it as you prepare for practice.

  • ASMR GRWM: Smooth, satisfying sounds of how your routine relaxes you, share it.

  • GRWM For…Literally anything.
    Confidence (on and off the field)
    You're never fully dressed without your... confidence

Content Could Look Like:

  • Prep Moments with King C. Gillette: Meditations, affirmations,
    counting field lines, show/tell us your preparation rituals using
    King C. Gillette products.

  • Mirror Prep Talk: Hey good lookin’, yes you. You’ve never looked better thanks to King C. Gillette, now give yourself a little ”prep” talk getting ready to make a good impression.
    Game Day, Game Face
    My game day rituals start with King C. Gillette, let’s hit the court/field.

Content Could Look Like:

  • Game Day Story Time: The buzzer winning shot or the game you never touched the field –tell us your favorite game day story while getting game face ready.

  • Game Day Shave Time & Fit Check: Show us how you show up in style from your swaggiest fit to your cleanest edge.


  • Content Piece #2 - Continue Conversation + Drive Consideration (Choose
    1 theme below for second piece of content)
    Preparing? No Problem.
    King C. Gillette knows preparing for greatness should be effortless.
    Content Could Look Like:
    Affirmations and Manifestations: I am smooth, I am prepared, I am… share your daily manifestations.
    Lessons in Preparation: Share your MVPM “most valuable
    prepared moment.”
    What's In My Bag?
    What is your secret weapon to a great first impression?
    Content Could Look Like:
    Gear Haul: Everyone’s favorite time of year came twice,GEAR TIME! Show us all your new King C. Gilllette gear and swag.
    Mirror Swipe Transition: Swipe from practice to class to game
    day show us your cleanest transition showcasing your before/after looks using King C. Gillette.
    Razor Reviews
    Test the products and share your authentic reaction.
    Content Could Look Like:
    Grooming Tips and Tricks
    Problem/Solution:
    Everyday irritations like ingrown hairs, beard stubble, and anything else that rubs you the wrong way. Tell us how King C. Gillette soothes and solves your daily irritations.


  • Content Piece #3 - Choose Your Own Adventure (Choose any unused theme or these two additional themes for your third post.)
    Visitors Weekend
    Content Could Look Like:
    Show your last store run with them and why the shaving aisle is your first stop in-store.
    Someone special in town? Time to take advantage of a shopping trip to stock up on King C. Gillette products.
    Next Gen
    Content Could Look Like:
    Going off to college has taught you a thing or two, now its time to show your mother figure how it’s done.
    Show how you are teaching a teammate, friend, family member why King C. Gillette is the Ultimate Shaving Experience
    Come up with your own idea!
    If you do have a good idea, DM @postgame.official or email jake@pstgm.com your idea before you start creating content for it.

Content Hashtags & Tags:

  • Hashtags:
    #GillettePartner (required for each piece of content)
    #KingCGillettePartner

  • Tags:
    @kingcgillette (required for each piece of content)

*** FTC Guidelines ***

MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.

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