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"Everything Must Go" Campaign Instructions

Congratulations on being selected for the Postgame "Everything Must Go" Campaign promoting our OG Logo clothing!  This is a great opportunity to prove yourself as a college athlete influencer through this lightweight Postgame campaign. Make sure you read the instructions below to understand the theme we're looking for as well as tagging instructions.

Before proceeding to the campaign instructions below - YOU MUST first sign the Athlete Agreement / Contract. This contract outlines the agreement between you and Postgame - specific to this campaign - including deliverables, timelines and more. Click the button below to provide us with a digital signature.

Required # of Posts: 2

  • 1 Instagram Reel Video (w/ cover photo) (REQUIRED)

  • 1 Instagram Feed Photo Carousel (REQUIRED)

Ordering Deadline: May 5th

Posting Deadline: Post within 7 days of receiving your items

Hashtags:  #PostgameEMG 

IG Tags: @postgame.official

Campaign Themes / Talking Points:

  • Show your (literal) postgame fit - wearing comfortable clothes (Postgame Branded Items) after a game or practice.

  • When the game ends, my Postgame begins... Show yourself leaving the locker room after going to battle (avoid school logos) - wearing comfortable clothes (Postgame hoodie) to decompress - hop on social media, becoming a creator/influencer to earn from NIL.

  • "Wearing my Postgame hoodie is telling the world I just finished a game."

  • Wear the Postgame hoodie during an actual postgame press conference - will earn you bonus $$

  • Style - wear Postgame gear out on the town!

Do's & Dont's:

  • Make sure the word 'Postgame' does not appear backwards

  • All photos and videos must be shot vertically - unless otherwise instructed.

  • Do not show any school logos in your content.​

  • Avoid showcasing other brands (e.g. Nike pants, etc).


  • Backwards Logo​

  • Did not post carousel (Min. 3 Photos)

  • Improper Hashtags

  • Blurry Images or Video

  • Content does not follow campaign theme​

Use of Music: For this campaign, if you wish to add music to your Reel you must use Copyright-Free music. Copyright-Free music can be found as an option within Instagram and TikTok. Additionally, Copyright-Free music can be downloaded from various websites. Type 'Copyright-Free' into Google for additional options.

*** FTC Guidelines ***

MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.

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