AmazonMusicHalsey | Postgame App

Amazon Music

Amazon Music + Halsey

IMPORTANT:

Use only Copyright-Free Music (e.g. No Drake, Taylor Swift, etc).
No School Logos (Unless promoting an officially licensed brand product)
Do Not Film on Campus or include any identifiable school landmarks (e.g. buildings, stadiums, arenas, etc). If you have questions, Check with your compliance team.

Get inspired by Halsey’s new album The Great Impersonator and shape-shift into your own favorite icons or looks from decades past. Try out different throwback looks or offer some last-minute Halloween inspiration while letting your followers know about Halsey’s 10/31 performance on Amazon Music Live.

*IMPORTANT*
Before proceeding to the campaign instructions below - YOU MUST first sign the Athlete Agreement / Contract. This contract outlines the agreement between you and Postgame - specific to this campaign - including deliverables, timelines and more. Click the button below to provide us with a digital signature.

Athlete Contract | Please Sign

Posting Requirements:

** YOU Will get a $50 bonus if you wear a costume in your video**

One (1) Instagram Reel :30 - :45
One (1) TikTok Video (if applicable)
Three (3) Instagram Stories (with your affiliate link)

** If your going to use a graphic in your video, YOU MUST use this graphic - Halsey Graphic **

Important:

You are only required to create one (1) Video
Content must be uploaded for approval by Oct. 28th.
Content Must Be Approved by Postgame before posting. Upload your content using the Upload Button at the bottom of this page.
Use Your Affiliate Link on Story Posts
Place Your Affiliate Link in your Bio
Use Copyright-Free Music, No School Logos, No filming on campus.

Talking Points:

**PLEASE BE AUTHENTIC/NATURAL. DO NOT READ THIS WORD FOR WORD. BE YOURSELF!!**

Talk about why you participated in this campaign. And why you like Halsey.
Global pop icon Halsey takes the stage for a special Halloween performance on Amazon Music Live!
Back for its third season, Amazon Music Live is a concert series featuring live, real-time performances from some of today’s hottest artists. Catch it all on Prime Video after Thursday Night Football — when the game ends, live music begins.
Tune in to Prime Video on October 31st (9pm PST, 12am EST) to experience Halsey's electrifying set, featuring her biggest hits and new music from her highly-anticipated fifth studio album, The Great Impersonator.
The performances are livestreamed on Prime Video and the Amazon Music channel on Twitch.

Script Example (Use your own voice!):

Need some last-minute Halloween plans? Join Amazon Music on Halloween night to watch Halsey perform LIVE after Thursday Night Football on Prime Video. Halsey’s new album, The Great Impersonator, pays homage to her favorite songs and artists from decades past... like Dolly Parton, Joni Mitchell, and Britney Spears. All of which would be such a vibe for a Halloween costume... I’m so excited to watch this concert, it’s going to be a blast and perfect to have on while waiting for Trick or Treaters or getting ready for a party. Use my link to add the show to your calendar NOW and pre-game by listening to all of Halsey’s hits and exclusive Amazon Music content. And let me know what your favorite look was in the comments!

Here’s some inspiration for a costume from the popstar herself:

Content Examples (these are not perfect, just inspiration for your video):

DO's and DON'TS:

DO mention Amazon Music within first 5 seconds
DO show visuals of the Amazon Music app
DO mention your link, tell people to use your link
DON'T say "stream now" - SAY "Listen Now!"
DON'T say "listen to Amazon Music" - SAY "Listen ON Amazon Music" or "Listen WITH Amazon Music"
DON'T do “get ready with me” or vlog-type videos

*** FTC Guidelines ***

MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.