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adidas

Campaign Instructions

 

IMPORTANT:

  • Use only Copyright-Free Music (e.g. No Drake, Taylor Swift, etc). 

  • No School Logos (Unless promoting an officially licensed brand product)

  • Do Not Film on Campus or include any identifiable school landmarks (e.g. buildings, stadiums, arenas, etc).  If you have questions, Check with your compliance team.

adidas AlphaBoost Campaign:

The goal is to capture the drive awareness as well as support sell through of the licensed product, Alphabounce Slides + Alphaboost V2.  


Clearly highlight the adidas logo on the clothes/shoes/slides in all content . 


The Focus of the content is on the SHOES AND SLIDES.

***IMPORTANT***
Before proceeding to the campaign instructions below - YOU MUST first sign the Athlete Agreement / Contract. This contract outlines the agreement between you and Postgame - specific to this campaign - including deliverables, timelines and more. Click the button below to provide us with a digital signature.

Requirements

  • One (1) Instagram Reel in Feed Post with a video :30 - :60

  • One (1) In Feed Instagram Carousel Post (3-5 photos)

  • Two (2) Instagram Story Posts (1 being shared post of other contracted school athlete) with Affiliate Link (Link is in your Postgame app)


Tags = @adidas @postgame.official

Hashtags = #createdwithadidas #adidasNILambassador #ad


Photos (you must take all these photos)

  1. Detail of the keychain with School logo on the shoes

  2. Detail of the shoes with School logo

  3. School-specific heel details

  4. Close up of shoes and slides (on the athlete's foot)

  5. Photos of athlete sitting down with shoes/slides on. Camera shot from the ground up clearly highlighting the shoes and slides.


Video Content (Both the shoes and slides HAVE to be worn in the video.)

The shoes and slides MUST both be featured in the video. Please transition back and forth with the athlete wearing both on their feet.


**note: these examples are not perfect. But is the direction we are looking for**


Caption & Content Concepts

  • Lean into their personalities, “express yourself” tone of voice

  • Share your school spirit and unique aspects of what make your school unique, emphasize the school colors in the footwear.

  • You MUST include "Shop link in my bio" in your Feed/Reel captions. 

  • You MUST include correct tags/hashtags in ALL your posts.



*** FTC Guidelines ***

MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.

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