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How To Whitelist Postgame to your Instagram Account


Here are the steps:

​1. Create a Business Manager account on Facebook. Click 'Create Account'. Name your account something like, "John Smith NIL".  Use your personal email as your 'business' email.



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​2. Create a Facebook Page - once you have created your page - link it to your Business Manager page.  Note: If you already have a Facebook Page you can simply link it!

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​3. Connect your Instagram Account - to your Facebook Page.

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​4. Add Postgame as a Partner.  Click 'Give Partner Access to your Assets'.  Paste the Postgame Business ID: 1620285648176027

Give Postgame access to 'Content' and 'Ads'. 

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​5. Turn ALL of your Instagram Control Toggles to the RIGHT to provide full access.

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​6. Once completed you should see confirmation that your Instagram Page has been shared as an asset with Postgame (see below). 

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If you have questions about this process, please email


What is Whitelisting?

Whitelisting on Instagram is the process of a brand paying to run an influencer's post as an ad from the influencer's account. This approach offers influencers a way to earn money and build their following and brands a chance to increase their ROI and reach new audiences.

Note: Whitelisting does not require you to post the content to your actual profile.

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