PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
View our Instagram Tagged feed to view thousands of examples of UGC content by college athletes! Don't forget to also visit our main feed for elevated content examples
WHITELIST CAMPAIGN INSTRUCTIONS
How To Whitelist Postgame to your Instagram Account
Here are the steps:
1. Create a Business Manager account on Facebook. Click 'Create Account'. Name your account something like, "John Smith NIL". Use your personal email as your 'business' email.
Visit: https://business.facebook.com
2. Create a Facebook Page - once you have created your page - link it to your Business Manager page. Note: If you already have a Facebook Page you can simply link it!
3. Connect your Instagram Account - to your Facebook Page.
4. Add Postgame as a Partner. Click 'Give Partner Access to your Assets'. Paste the Postgame Business ID: 1620285648176027
Give Postgame access to 'Content' and 'Ads'.
5. Turn ALL of your Instagram Control Toggles to the RIGHT to provide full access.
6. Once completed you should see confirmation that your Instagram Page has been shared as an asset with Postgame (see below).
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If you have questions about this process, please email whitelisting@pstgm.com
What is Whitelisting?
Whitelisting on Instagram is the process of a brand paying to run an influencer's post as an ad from the influencer's account. This approach offers influencers a way to earn money and build their following and brands a chance to increase their ROI and reach new audiences.
Note: Whitelisting does not require you to post the content to your actual profile.