PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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View our Instagram Tagged feed to view thousands of examples of UGC content by college athletes! Don't forget to also visit our main feed for elevated content examples
NIL
OPPORTUNITY!
Theme: "When the game ends, my Postgame begins.."
Content Type: Photos or Video
Campaign: Show yourself leaving the locker room after going to battle (avoid school logos) - wearing comfortable clothes (Postgame T-Shirt) to decompress - hop on social media, becoming a creator/influencer to earn from NIL.
Compensation: Free T-Shirt + Bonus $$ Opportunity (ranging from $20 - $100)
Note: Posting does not guarantee a bonus. Only quality content will be chosen
About The Campaign:
Here's an opportunity to prove yourself as a college athlete influencer through this lightweight Postgame campaign. If selected, we will send you a Postgame T-Shirt - and in return we're looking for you to create a :30 video or 3-5 high quality photos of you - wearing the Postgame apparel.
Required # of Posts: One
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1 Instagram Reel Video (:20-:30 seconds w/ cover photo REQUIRED)
or
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1 Instagram Feed Photo (At least 3 photos REQUIRED)
Ordering Deadline: 1 Week after Opt-In
Posting Deadline: No later than 7 days after delivery of your items.
If your content is really good we will bonus you $$. More importantly, this is an opportunity to get on our radar and be selected for future paid campaigns with our brand partners including: adidas, Urban Outfitters, Ruffles, HEYDUDE, Crocs, Reebok, Steve Madden and many more.
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Note: If you are approved for this campaign you will receive an email/text with INSTRUCTIONS on how/what to post. Do not post until you (and your content) have been approved.
In the meantime, add your preferred payment method to your account in the Postgame App (e.g. CashApp, Venmo, Zelle, etc.). If you do not add this information, you will not get paid.
Postgame™ is the world's leading NIL Agency that global brands trust to navigate the new era of college athletics. Our experience, team and technology allow us to manage influencer marketing campaigns at scale between brands and NIL athletes. Learn more about how we're facilitating NIL marketing through social media with college athletes.
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