Reebok’s Multi-Channel College Athlete Ambassador Program
Dating back to Winter of 2021, Postgame has assisted Reebok with the strategy and execution of a multichannel college athlete NIL ambassador program centered on the promotion of multiple legacy shoes releases: Reebok's Question, Pump, BB4000II and Classic.
Through partnerships with hundreds of high profile college athletes across nearly every major Power 5 program, Reebok has driven significant impact across their funnel, driving not only millions of impressions acrtoss social media, but added value for their own branded channels and wholesale partners such as Foot Locker, Champs and Snipes.
Postgame’s network of college athletes helped Reebok drive brand buzz and full funnel impact from authentic UGC and high production video content that Reebok and its partners have leveraged across both organic and paid media channels aimed at increasing consideration and sales both online and in-store. For each campaign, Postgame athletes have achieved a 3x - 5x higher rate of social engagement than traditional influencers.
In addition to social media content creation, Postgame has assisted Reebok with the execution of an in-person event activation for the launch of Reebok’s BB4000 II shoe. The NYC VIP event and vintage pop-up shop hosted 35+ college athletes from neighboring colleges (NYU, Manhattan, Columbia, St. John's, Seton Hall and more) over a 3-day period. In addition to attending, athletes were required to create and post Reebok content to their social channels. Additionally, Postgame’s content production team assisted in producing additional higher quality content for the event.
See below for examples of Reebok’s activation, sample athlete content, and media coverage of the program.