PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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View our Instagram Tagged feed to view thousands of examples of UGC content by college athletes! Don't forget to also visit our main feed for elevated content examples
Reebok’s Multi-Channel College Athlete Ambassador Program
Dating back to Winter of 2021, Postgame has assisted Reebok with the strategy and execution of a multichannel college athlete NIL ambassador program centered on the promotion of multiple legacy shoes releases: Reebok's Question, Pump, BB4000II and Classic.
Through partnerships with hundreds of high profile college athletes across nearly every major Power 5 program, Reebok has driven significant impact across their funnel, driving not only millions of impressions acrtoss social media, but added value for their own branded channels and wholesale partners such as Foot Locker, Champs and Snipes.
Postgame’s network of college athletes helped Reebok drive brand buzz and full funnel impact from authentic UGC and high production video content that Reebok and its partners have leveraged across both organic and paid media channels aimed at increasing consideration and sales both online and in-store. For each campaign, Postgame athletes have achieved a 3x - 5x higher rate of social engagement than traditional influencers.
In addition to social media content creation, Postgame has assisted Reebok with the execution of an in-person event activation for the launch of Reebok’s BB4000 II shoe. The NYC VIP event and vintage pop-up shop hosted 35+ college athletes from neighboring colleges (NYU, Manhattan, Columbia, St. John's, Seton Hall and more) over a 3-day period. In addition to attending, athletes were required to create and post Reebok content to their social channels. Additionally, Postgame’s content production team assisted in producing additional higher quality content for the event.
See below for examples of Reebok’s activation, sample athlete content, and media coverage of the program.
Vintage Shop Event - NYC
BB4000 II Shoe Launch
Reebok Question / Classic
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Earned Media
2021 Campaign Examples
