PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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ABOUT THE POSTGAME
NIL VALUE
The Postgame NIL Value is a combined estimate of what a student-athlete could earn annually from their Name, Image & Likeness from influencer marketing, appearances and more. The valuation is used primarily as a way to give our member athletes a sense of how they compare to 60,000+ other student-athletes around the country - and is not meant to be an actual indicator of what a student-athlete will earn from their participation in a Postgame NIL Campaign.
Our calculation is based on a combination of factors including:
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Social Media Popularity (Follower #'s)
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Social Media Engagement %
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College
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Sport
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Position
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Media Exposure
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Other Intangibles
Postgame uses the valuation primarily as a way to 'group' each student-athlete into Tier's - allowing us the ability to quickly ascertain what impact each player has on the overall campaign budget and whether they are eligible. Payment amounts offered to each student-athlete may vary widely for each each campaign depending on the brand budget and what other benefits are being offered (i.e. free apparel, commissions on sales, etc).
Postgame NIL Valuations are updated on a regular basis and can be viewed within the Postgame App and on our public player portal.
Every student-athlete has the opportunity to negotiate payment terms and is under no obligation to agree to participate should those terms not be met.
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Postgame™ is the world's leading NIL Agency that global brands trust to navigate the new era of college athletics. Our experience, team and technology allow us to manage influencer marketing campaigns at scale between brands and NIL athletes. Learn more about how we're facilitating NIL marketing through social media with college athletes.
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Suite 130-3
Sarasota, FL 34236
