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PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
View our Instagram feed for a quick look at our NIL content.
Xavier Restrepo Partners with adidas and Postgame for Miami Trick Shot Campaign
Miami Hurricanes wide receiver Xavier Restrepo joined adidas and Postgame to participate in the brand’s Trick Shot campaign, showcasing his athleticism and creativity. Known for his agility and playmaking ability, Restrepo delivered standout performances in a series of football trick shots that emphasize adidas’ commitment to pushing the boundaries of sports innovation. Facilitated by Postgame, this partnership highlights the potential of NIL campaigns to connect athletes with brands in meaningful ways. Restrepo’s involvement brings the Miami spirit to the forefront, inspiring fans and fellow athletes alike.
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