PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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View our Instagram feed for a quick look at our NIL content.
USC Football players Zach and Zion Branch parter with luxury beauty brand, Armani Beauty
USC football players Zach (WR) and Zion Branch (S) partner with Armani Beauty to promote Emporio Armani's Stronger With You Intensely cologne as they share their gratitude for the opportunity to both play for the Trojans. The Branch brothers joined over 40 top tier athletes who participated in the Armani campaign curated by Postgame.
Zachariah Branch was USC's first true freshman that made First-Team All American and continues to excel as as a key receiver for the team in his sophomore season. Older brother Zion, also continues to make significant contributions to the Trojans as a safety with 15+ solo tackles in the 2024 season alone. Postgame has also had the pleasure to work with the brothers for an NIL campaign with CVS and we look forward to continue working with them throughout their careers.
