PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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Brands - Check out our Instagram Tagged Feed
of the latest college athlete UGC
University of Alabama QB JALEN MILROE Makes Guest Appearance at CFP Championship for AT&T powered by Postgame
University of Alabama Quarterback - Jalen Milroe - made a special visit to NRG Stadium in Houston, TX (Milroe's hometown) over the weekend as part of fan festivities sponsored by AT&T - the title sponsor for the 2024 CFP National Championship game between University of Michigan and University of Washington.
Milroe was a featured guest at a variety of meet and greets as well as concerts - where he spent time signing autographs, taking pictures and participating in a variety of interviews.
The NIL activation was part of a collaboration between Postgame and Wasserman - and also included appearances by other prominent college football players (e.g. Shedeur Sanders, Dillon Bell, etc).