UConn’s Alex Karaban Partners with CVS for a Valentine’s Day NIL Campaign

University of Connecticut standout Alex Karaban teamed up with CVS for a special Valentine’s Day campaign, highlighting the ease of finding thoughtful gifts all in one place. The redshirt senior shared how he checked off everything on his Valentine’s list at CVS, picking up his girlfriend’s favorite candy, flowers, and go-to makeup for the occasion.

A key piece of UConn’s championship core, Karaban is known for his versatility as a forward who can score, rebound, and defend at a high level. He’s built a reputation for delivering in big moments, consistently making winning plays during high-pressure postseason runs, and pairing a polished skill set with a high basketball IQ that makes him one of the most reliable players in college basketball.

Postgame is proud to serve as CVS’s preferred NIL agency, bringing seasonal campaigns like this to life during key moments on the sports calendar. Postgame led contracting, creative conception, production, and social rollout, and looks forward to executing even more campaigns with CVS throughout 2026.