Texas Tech Guard Christian Anderson brings next-level energy to adidas Z.N.E. + Purechill campaign with Postgame

A key contributor in Texas Tech men’s basketball, Christian Anderson teams up with adidas and Postgame in an NIL partnership spotlighting the adidas Z.N.E. and Purechill footwear built for performance on and off the court. The campaign highlights how Anderson stays locked in through every rep, possession, and pressure moment.

Known for his explosiveness and defensive presence, Anderson has quickly become a difference-maker for the Red Raiders, bringing intensity on both ends of the floor. As Texas Tech continues to make noise during the season, Anderson’s impact and visibility continue to rise, positioning him as a standout voice within the college basketball landscape.

Through Postgame’s creative direction, athlete management, and social rollout, the adidas Z.N.E. + Purechill campaign comes to life with authentic storytelling that connects performance, style, and mindset. As the college basketball spotlight intensifies, adidas continues to align with athletes like Anderson who embody focus, edge, and next-level competitiveness.