Penn State’s Rocco Becht Partners with CVS to Get All His Essentials in Happy Valley

A premier addition to the Penn State backfield, quarterback Rocco Becht is teaming up with CVS and Postgame in an NIL partnership spotlighting CVS ExtraCare. The campaign highlights how Becht relies on CVS for his everyday essentials from game day recovery to daily wellness ensuring he stays prepared for the high stakes environment of Big Ten football.

Known for his poise in the pocket and elite playmaking ability, Becht arrives in Happy Valley as a transformative talent ready to lead the Nittany Lions. He brings a veteran presence to the program after an successful career at Iowa State, where he concluded his time as a program legend.

Through Postgame’s end to end management, the CVS ExtraCare campaign comes to life by bridging the gap between a high performance lifestyle and the practical needs of a modern athlete. Postgame spearheaded the entire collaboration, from the initial contracting and recruitment of Becht to the strategic development of the creative concept. By overseeing every detail of the creative execution and the final social media rollout, Postgame ensures an authentic narrative that resonates with fans. As anticipation builds for the upcoming season, CVS continues to align with stars like Becht who embody leadership, reliability, and a focus on long term success.