Olympic champion Torri Huske headlines Hollister’s Black Friday campaign through Postgame’s latest athlete activation

Reigning Olympic gold medalist Torri Huske partnered with Hollister in a collaboration facilitated by Postgame, showcasing the brand’s newest winter collection for this year’s Black Friday campaign. Huske brought fans into her world with a “home for the holidays” outfit check and a cozy day-in-the-life routine back in Arlington, giving a look at how she balances downtime, family traditions, and recovery with her off-the-deck style.

With a fast-rising presence across social media and as one of Team USA’s biggest swimming stars, Huske continues to build momentum as the world looks ahead to the 2028 Olympics in Los Angeles. Her growing profile, breakout performances, and expanding commercial impact position her as one of the most talked-about athletes in the lead-up to LA28. Fresh off multiple medals in Paris, her energy, personality, and champion-level focus make her one of the most recognizable and marketable swimmers in the sport today.

Other notable athletes featured in Hollister’s Black Friday campaign include Quincy Wilson, Ryder Lyons, Jade Carey, and KK Arnold, highlighting a diverse roster of top collegiate and Olympic athletes blending sports and style in a major brand activation.