PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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Brands - Check out our Instagram Tagged Feed
of the latest college athlete UGC
North Carolina Power Forward ARMANDO BACOT promotes HEYDUDE's UNC Collegiate shoe drop through Postgame
University of North Carolina's Armando Bacot dropped a promo video on Instagram for HEYDUDE - showcasing the release of their latest UNC collegiate licsensend shoe to more than 160,000 followers - many of whom are huge Tar Heel fans. The release of the video comes one week before the start of March Madness, where the Bacot led, #1 seed Tar Heels are expected to advance well into the tournament. The NIL campaign was coordinated through Postgame and also included creative help from our extended videographer network located in Raleigh, NC.
To learn more about promoting your brand through college athletes with Postgame, contact us at info@pstgm.com