NC State Outfielder Ty Head Stars in adidas Z.N.E. + Purchill Campaign

NC State sophomore outfielder Ty Head is teaming up with adidas to highlight the brand’s Z.N.E + purechill collection in an NIL campaign designed to showcase how athletes balance competitive intensity with downtime recovery. A standout for the Wolfpack who started every game in center field as a freshman and earned All‑ACC Freshman Team honors with a .274 batting average and elite plate discipline, Head brings real performance credibility to the campaign’s message of staying focused and refreshed on and off the field.

The activation features Head in Z.N.E + purechill gear during travel, pre‑game routines, and moments of rest, showing how the collection’s comfort‑forward design helps him stay calm and ready through the grind of a long ACC baseball season. By linking his disciplined approach to baseball with adidas’s performance‑meets‑recovery technology, the campaign aims to connect with fans and athletes who value both peak competition and everyday comfort.

This partnership was facilitated by Postgame, the NIL agency that specializes in connecting high‑profile brands with college athletes. Postgame managed everything from athlete alignment and contract negotiation to the creative execution of social content tailored for NC State’s passionate fanbase and adidas’s broader audience amplifying Head’s influence on and off the diamond.