National Champion KK Arnold headlines Hollister’s Black Friday campaign through Postgame’s latest athlete activation

UConn Women’s Basketball star KK Arnold partnered with Hollister in a collaboration facilitated by Postgame, spotlighting the brand’s newest winter collection for this year’s Black Friday campaign. In her post, Arnold highlighted her off-the-court style, walking fans through her favorite picks from Hollister’s winter catalog and showing how she blends fashion with her life as a student-athlete.

With over 1 million followers across social media, KK Arnold is emerging as the next breakout star in women’s college basketball. On the court, she’s leading the #1-ranked UConn Huskies to a 7–0 start this season. Her energy and versatility make her one of the most exciting rising athletes in college basketball.

Other notable athletes featured in Hollister’s Black Friday campaign include Quincy Wilson, Ryder Lyons, Jade Carey, and Tori Huske, highlighting a diverse roster of top college athletes combining sports and style in a major brand activation.