Michigan Guard Elliot Cadeau teams up with CVS in an NIL Campaign powered by Postgame

University of Michigan guard Elliot Cadeau partnered with CVS in a timely NIL collaboration powered by Postgame, the brand’s preferred NIL agency. The campaign spotlights CVS’ Flu Shot offering, with Cadeau sharing how he prioritizes staying healthy and available throughout the grind of the college basketball season.

Cadeau has quickly built a reputation as an electric playmaker, known for his pace, vision, and ability to impact the game on both ends of the floor. Beyond the court, he has also emerged as a strong NIL presence, having previously collaborated with Postgame on campaigns for brands including Armani Beauty and Cava, demonstrating his versatility and appeal across lifestyle, food, and wellness categories.

CVS continues to activate in the NIL space around meaningful, in-season moments, emphasizing health, availability, and performance for student-athletes nationwide. Through its partnership with Postgame, CVS is able to connect authentically with collegiate athletes like Cadeau, delivering campaigns that resonate with fans.

To learn more about promoting your brand through college athletes with Postgame, contact us at info@pstgm.com