Hollister Teams Up with DJ Lagway for Design Collab powered by Postgame

Hollister has partnered with Postgame on a high-impact marketing campaign spotlighting six of college football’s most electric players: Colin Simmons (Texas), Julian Humphrey (Texas A&M), DJ Lagway (Florida), Tommy Castellanos (Florida State), Carnell Tate (Ohio State), and Bryce Underwood (Michigan).

A former Gatorade National Player of the Year, Lagway is no stranger to marquee brand partnerships. His role in the campaign bridges high school stardom with collegiate success. For Hollister, Lagway delivers a strong presence in the Florida market, anchoring the “Gator” side of the collection as a face of the program’s future.

Postgame led the partnership from start to finish, overseeing talent recruitment and contracting through creative direction and social execution. By tapping into its expansive athlete network, Postgame transformed a complex, multi-school vision into a cohesive national campaign.