PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
View our Instagram Tagged feed to view thousands of examples of UGC content by college athletes! Don't forget to also visit our main feed for elevated content examples
Former NCAA gymnast TRINITY THOMAS promotes UF's HEYDUDE collegiate shoe drop through Postgame
Former University of Florida gymnast, Trinity Thomas continued to tap into her Name, Image & Likeness helping HEYDUDE promote their University of Florida collegiate shoe launch. Along with University of Florida Quarterback Graham Mertz, Thomas posted both photos and video on Instagram highlighting the shoes as part of a NIL campaign through Postgame. The collegiate launch included athletes from five other schools including University of Tennessee, University of Alabama, Clemson University, University of Louisville, University of Texas, and Texas Christian University.
Thomas is one of the most successful NCAA gymnasts in history, having finished her collegiate career with a record-tying 28 perfect-10 scores and a record-breaking five Gym Slams (scores of perfect 10 on every apparatus).
To learn more about promoting your brand through college athletes with Postgame, contact us at info@pstgm.com
