Dante Moore and Malik Benson Activate CFP NIL Campaign with CVS

Oregon football athletes Dante Moore and Malik Benson headlined CVS most recent NIL activation leading into their Orange Bowl win against Texas Tech last week.

The QB/WR duo's sponsored CVS campaign launched across digital and social platforms, spotlighting game-week preparation, recovery routines, and the CVS ExtraCare program.

Moore and Benson’s partnership was perfectly timed around their College Football Orange Bowl matchup against Texas Tech, reinforcing their on-field impact and social influence during a high visibility moment. Quarterback Dante Moore completed 26 of 33 passes for 234 yards, leading Oregon’s offense, while Malik Benson recorded five receptions for 51 yards, contributing to a balanced offensive performance in the Ducks’ shutout victory. The duo will remain in the national spotlight as Oregon prepares for its Peach Bowl semifinal matchup against Indiana on January 9.

By partnering with Postgame, CVS leveraged athlete-led storytelling at scale to amplify brand presence during one of college football’s highest-attention moments. The most recent campaign featured more than 250 college athletes nationwide, all promoting the CVS ExtraCare program and posting within a five-day window, with Postgame leading all creative services, athlete management, and social rollout.