College basketball stars KK Arnold and Xaivian Lee team up for Raising Cane’s latest retail campaign

Raising Cane’s partnered with Postgame to spotlight two of college basketball’s brightest stars, UConn guard KK Arnold & Florida standout Xaivian Lee for their newest retail launch. With a combined reach of more than a million followers across TikTok and Instagram, the two athletes helped bring Cane’s newest retail merch line to fans nationwide. The campaign positioned Cane’s alongside two of the most dynamic young creators in college basketball, building hype, authenticity, and a lifestyle-focused look around the new apparel drop.

Postgame coordinated and produced two elevated photo shoots for the campaign, capturing both athletes in Raising Cane’s latest retail and lifestyle pieces. The final content was featured across Cane’s website, online retail platforms, and official social media channels, perfectly timed with the peak of college basketball season to maximize visibility and momentum.

As one of the leading companies in the NIL space, Postgame continues to help major brands authentically connect with college athletes and their fanbases. By pairing high-profile talent with premium creative production, Postgame ensures brands receive impactful, athlete-driven storytelling that resonates across both sports and lifestyle audiences.