Buckeyes Wide Receiver Carnell Tate partners with Hollister for Design Collab Campaign powered by Postgame

Hollister partnered with Postgame spotlighting six of college football’s most compelling stars: Colin Simmons (Texas), Julian Humphrey (Texas A&M), DJ Lagway (Florida), Tommy Castellanos (Florida State), Carnell Tate (Ohio State), and Bryce Underwood (Michigan).

Carrying on Ohio State’s “Wide Receiver U” reputation, Carnell Tate anchors the Big Ten presence in the campaign. Widely viewed as a future first-round NFL prospect, Tate embodies the precision, polish, and playmaking ability Hollister aims to align with. Under Postgame’s creative direction, Tate is paired with his Michigan counterpart to bring the “dueling merchandise” concept to life, transforming one of college football’s most iconic rivalries into a bold, fashion-forward moment.

Postgame led the partnership from concept to execution, overseeing athlete sourcing and contracting alongside full creative production and social rollout. By tapping into its extensive athlete ecosystem, Postgame unified multiple powerhouse programs into a cohesive, high-impact national campaign.