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PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
View our Instagram feed for a quick look at our NIL content.
Behren Morton Stars in adidas and Postgame Trick Shot Campaign
Texas Tech quarterback Behren Morton teamed up with adidas and Postgame to showcase his talents in the latest Trick Shot campaign. Renowned for his strong arm and game-changing plays, Morton brought his accuracy and flair to life through a series of challenging trick shots that highlight Adidas' focus on performance and creativity. This campaign, facilitated by Postgame, underscores how college athletes like Morton can connect with top brands to bring engaging, authentic content to fans. As Morton prepares for another competitive season, his partnership with Adidas and Postgame sets the bar high for NIL campaigns.
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