PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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of the latest college athlete UGC
Alabama's JALEN MILROE, ISAIAH BOND, DALLAS TURNER and Others Participate in Postgame Event at CVS
A dozen University of Alabama football players made their fans weekends complete with an appearance at a local CVS as part of a Postgame NIL Campaign. Over 500 Bama fans waited in line to meet some of the teams biggest stars led by Jalen Milroe (QB), Dallas Turner (LB), Isaiah Bond (WR - transferred to Texas), and others. The event included an opportunity for pictures, autographs and more with Milroe playing the part of Santa Claus and signing a couple of pairs of custom Alabama HEYDUDE collegiate shoes for a few lucky fans.
The event was part of a roadshow of sorts for Postgame and CVS as the the NIL Agency coordinated 7 events nationwide over a 3 week period. Other locations included University of Florida, Florida State University, University of Kansas, Ohio State, Texas A&M, University of Texas and Alabama. Over 2,000 fans attended over the 3 week period.