Big Ten RB of the Year Emmett Johnson Partners with adidas for ZNE + Purechill Campaign via Postgame

Nebraska star running back Emmett Johnson partnered with adidas in a collaboration facilitated by Postgame, spotlighting the adidas ZNE apparel collection and Purechill Post-Workout shoe. Johnson showcased the newest drop with an on-field content shoot inside Memorial Stadium alongside Nebraska track athlete Ava Alexander, highlighting comfort, versatility, and performance as core pieces of his everyday routine.

Johnson capped off a breakout 2025 season where he was named Big Ten Running Back of the Year, emerging as one of college football’s most electric playmakers. He finished the season with 1,451 rushing yards, 12 touchdowns, and 1,821 total yards from scrimmage, including 370 receiving yards on 46 catches — establishing himself as one of the most complete dual-threat backs in the nation.

Last week, Johnson officially declared for the 2025 NFL Draft, entering the next chapter of his football career with momentum and national recognition behind him. Johnson’s journey has grown alongside the Postgame platform, where he participated in one of the first sponsored NIL campaigns in Postgame history. From early NIL involvement to becoming a nationally recognized breakout star, this adidas collaboration represents a full-circle moment as he prepares to take his game to the NFL stage.

He joins other adidas NIL partners activated through Postgame — including Indiana WR Omar Cooper Jr., who headlined the Purechill launch — as adidas continues expanding its presence around key athlete moments and high-visibility college storytelling. The adidas NIL Ambassador Program, open to 50,000+ student-athletes across 109 Division I schools, reinforces the brand’s commitment to equitable access, athlete opportunity, and scalable creator-driven campaigns across the collegiate landscape.