PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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Top NIL Agency Postgame Turns Four
Founders Look Back At The Impact They've Had on Sports Marketing and College Athletics
Sarasota, FL – Postgame - the largest Name, Image and Likeness agency in college sports - celebrates their fourth year in business by looking back at the company’s breakthrough success across the industry.
Co-founded in the summer of 2020 - with an initial app launch in December, prior to NIL legislation passing - by long-time entrepreneurs Bill Jula, Rich Swier and former Penn State basketball player Danny Morrissey, Postgame has since facilitated arguably the largest number of NIL brand deals to the largest number of athletes in all of college sports.
“The stars were aligned perfectly in terms of timing, strategy and most importantly the unique skill sets that our initial team of three brought to the table - which allowed us to quickly break into the NIL game,” said Jula. “Fast forward four years and some key hires that have turned out to be absolute superstars - and here we are - what I would consider to be the premier NIL agency in all of college sports.”
In three years of NIL, Postgame has already powered significant campaign budgets for the likes of adidas, Allstate, Armani, CeraVe, Amazon, Ticketmaster, Crocs, CVS, Gillette, Frito-Lay, HEYDUDE, Hollister, Steve Madden, McDonald's, Stanley and Urban Outfitters, along with dozens of other global brands, garnering billions of social media impressions, clicks and sales while paying tens of thousands of college athletes to date. In doing so, Postgame has established itself as the market maker when it comes to what college athletes can expect to earn from NIL brand deals.
“When NIL was becoming a ‘thing,’ we felt that a key differentiator for us was going to be our ability to quickly build a formidable online community of college athletes and combining that with our deep understanding of how to package Postgame as a sophisticated ad buy for brands,” added Morrissey. “Having come from different sides of the (advertising) industry, we had an appreciation for what brands expect in terms of offering strategy, meeting KPI’s and their overall return on their investment.”
A who’s who of college athletes - everyone from last year’s Heisman Trophy winner Jayden Daniels of LSU to this year’s leading candidates Shedeur Sanders and Travis Hunter of Colorado plus Cam Ward of Miami - along with other household names like Paige Bueckers of UConn, Quinn Ewers and Sam Hurley of Texas, Jalen Milroe of Alabama, The Cavinder Twins of Miami, Milaysia Fuwiley of South Carolina, RJ Davis of North Carolina, Dylan Harper of Rutgers, DJ Lagway of Florida - as well as hundreds of stars from previous years who have now turned professional including recent NBA Draft picks Stephon Castle, Dalton Knecht, Jared McCain, Tyler Kolek and Devin Carter along with 7 of the top 25 recent MLB Draft picks to name a few. All of whom (along with their agents) working alongside Postgame to participate in some of the biggest deals in NIL history.
“In a sense, I’ve come full circle,” Morrissey continued. “Having been a college athlete with an understanding of what it was like for many of my teammates to struggle financially with no options to earn, it’s incredibly rewarding to know that what I’m doing now through Postgame and the opportunities we’re affording to athletes is making a difference.”
As NIL has grown, the needs of brands have expanded - along with Postgame’s service offering. What started out primarily as User Generated style social media centric campaigns has matured into a variety of other options including paid media and elevated style content, experiential and retail events, full team activations, creative strategy, ambassador management, and a host of others options. Over half of all Postgame business has become something other than UGC these days - including recent high-end production shoots involving directors, production crews, casting, and more.
Behind the scenes, the team and technology powering Postgame has evolved as well. Added to the Postgame roster includes a number of dedicated campaign managers and agency liaisons as well as additional marketing, financial, creative directors/editors, business development and legal professionals - a majority of whom are former college and pro athletes themselves.
With so much coordination required between Postgame, athletes and the brands, the company has continued to improve upon its proprietary technology as well - ensuring that every campaign is managed to perfection. Athlete and agency management, campaign recruitment, reporting, payment integration and more - have all been added to the overall tech stack these past four years.
“Being an NIL focused agency takes a special type of ‘organized chaos’ and nimbleness be effective,” said Jula. “Working with college athlete influencers, particularly at scale requires the perfect blend of talent and technology to meet the challenge. There's no playbook for this. Postgame is writing it.”
Brands, athletes and fans can experience all that Postgame has to offer by visiting them on Instagram and www.home.pstgm.com
