PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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of the latest college athlete UGC
Postgame x CVS 'Meet & Greets'
Postgame Facilitates 7 'Meet and Greets' attended by 1,000's of fans for CVS at Alabama, FSU, Ohio State, UF, Kansas, TAMU and Texas (coverage).
GAINESVILLE, Fla. (WCJB) - Postgame, a sports agency, partnered with CVS to host a meet and greet between fans and star athletes from The University of Florida for free.
Postgame is a Name, image and likeliness agency that connects college athletes with brands all around the country. CVS is one of their brand partners and they’re doing a road show around the country with seven different colleges, The University of Florida being one of them.
Postgame employees held the meet and greet at a CVS in Gainesville.
“We’ve brought out a number of tier one athletes as well as a lot of other athletes around The University of Florida,” shared Bill Jula, the founder of Postgame. “I think there is like 50 of them here including Graham Mertz, Trevor Etienne, Shamar James.”
The athletes signed and took photos with hundreds of fans that attended the meet and greet.
“Showing love to the people that show love to us and just really taking the time to get a chance to share that personal connection with the people that support us on a daily basis is special,” shared Trevor Etienne.
Etienne is a sophomore and he is the running back for the UF football team.
“It’s heartwarming knowing that people like us actually mean something to them, so it just helps you understand the meaning of gator football and what it means to the community.”
Jula says he is happy with the turnout
“I mean, you never know with an event,” shared Jula. “We didn’t spend a whole lot of time promoting it, probably about a week now, so the turnout is absolutely fantastic. It’s actually probably more than we bargained for, but that’s a good thing.”
He can’t wait for more events similar to this one.
