PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
View our Instagram feed for a quick look at our NIL content.
Postgame Co-Founder, Danny Morrissey to speak at the SFIA Team Sports Conference
Postgame Co-Founder, Danny Morrissey to speak at the SFIA Team Sports Conference - "Unlocking the Potential of NIL for Team Sports Brand"
Danny Morrissey, Co-Founder of Postgame, one of the largest NIL sports marketing agencies in all of college sports, will participate in a panel discussion at the SFIA Team Sports Conference in Indianapolis, IN. Morrissey brings extensive perspective to the panel having worked with over 60 brand partners over the past three years - connecting them to tens of thousands of college athletes through promotional campaigns designed to help brands achieve ROI through influencer marketing, in-store activations and more.
As a former Big Ten Men's Basketball player for Penn State University from 2004 - 2008, Morrissey has a unique perspective on NIL and the profound impact it's had for not only the brands involved but the athletes themselves.
The SFIA Team Sports Conference brings together SFIA members, sporting goods brands, professional leagues, and governing bodies to thoroughly explore the latest trends in youth and school team sports. In addition to Morrissey, the expert panel also includes Kristina Minor (Husch Blackwell), Kam Cox (University of Illinois Athletics) and Drew Russel (Intersport). Together, the panel will provide a comprehensive 360 view of NIL opportunities across college and high school athletics, brands, and student-athlete representation.
The SFIA Conference runs from April 15 - April 16 (with Morrissey speaking at 2:30 PM on the 16th) at The Alexander Hotel located at 333 S Delaware St. Indianapolis, IN 46204.
