Postgame Brings College Star Power to Raising Cane's Super Bowl Celebration

(SEATTLE, WA) - Postgame, a leading NIL sports marketing agency known for large scale quick-turn style marketing campaigns, did exactly that yesterday for one of their newest brand partners Raising Cane’s. Just days after the Seattle Seahawks secured a 29-13 victory over the New England Patriots in Super Bowl LXI, Postgame assembled a standout group of college athlete talent to celebrate alongside champion quarterback Sam Darnold.

The event, held at the University of Washington Raising Cane’s location, demonstrated Postgame’s unique ability to rapidly recruit top-tier collegiate athletes for time-sensitive brand opportunities. Postgame coordinated the appearance of 13 Washington Football standouts, headlined by:

Dezmen Roebuck (WR): A 2025 Freshman All-American and one of the Huskies' most explosive playmakers, coming off a season with 42 catches and 7 touchdowns.

Zaydrius Rainey-Sale (LB): The state’s top-ranked recruit and a cornerstone of the Washington defense who established himself as a force during his breakout 2025 campaign.

Jacob Manu (LB): A veteran defensive anchor and former First-team All-Pac-12 selection who brings elite leadership to the Husky roster.

"The ability to execute a quick-turn activation of this scale immediately following the Super Bowl speaks to the strength of our athlete network," said Aaron Hackett, Director of Athlete Relations at Postgame. "We are proud to continue our partnership with Raising Cane’s by creating meaningful, real-time connections between professional champions, college stars, and the communities that support them."

By uniting the Super Bowl Champion with the city’s favorite collegiate stars, the activation delivered a massive community impact for Seattle fans. Raising Cane’s Founder and CEO Todd Graves joined the celebration in person, highlighting the brand’s "One Love" philosophy through this high energy, local engagement.