PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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View our Instagram feed for a quick look at our NIL content.
NC State Basketball Collabs with Postgame & CVS Ahead of Elite Eight Win Over Duke.
Key Wolfpack players bring NIL partnership to life within hours of Final Four birth
The Cinderella run to the Final Four for both North Carolina State’s basketball teams has been highlighted by incredible play on the court - but some may argue - equally impressive has been their opportunities to quickly activate in the NIL space.
Prior to their Elite Eight win over ACC rival Duke to advance to the school’s first Final Four in over 40 years, South Region Most Outstanding Player DJ Burns established himself as one of the Tournament’s breakout NIL stars. With March Madness deals including the likes of adidas, Intuit TurboTax, Manscaped, Raising Cane's, Daps and 76 Gas Stations, among others, Burns has been a busy man on and off the court the past few weeks.
However, his most impressive deal so far has been with CVS – sharing the spotlight with six other teammates – and creating content in between their Sweet 16 win and Elite Eight game.
Coordinated via NIL agency Postgame, The 6'9" 275-pound Burns and teammates collaborated with CVS to promote the brand’s same day delivery services available with CVS ExtraCare + and the CVS app. Wolfpack members who participated in the campaign included:
Ben Middlebrooks
Breon Pass
Casey Morsell
DJ Horn
Ernest Ross
Jordan Snell
The teammates used the CVS app to order their favorite snacks and supplies ahead of their Elite Eight matchup against Duke. Prior to dropping a season-high 29 points against the Blue Devils, Burns shared the video on his Instagram tagging their favorite food and beverages brands, including Gatorade, Doritos and Cinnamon Toast Crunch, among others.
With less than a week to prepare for No. 1 seed Purdue in the Final Four, expect Burns and the Wolfpack to continue to fuel up and pull in additional NIL opportunities.
