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Let's Talk Marketing: Marketing With Student-Athletes w/ Bill Jula, Co-Founder of Postgame - Spotify
Marketing With Student-Athletes w/ Bill Jula, CEO & Co-Founder of Postgame
This week, Katya Allison hosts Bill Jula, CEO and Co-Founder of Postgame to discuss Name, Image and Likeness (NIL). During this episode Bill discusses:
- The importance of staying focused as a marketer and not being distracted by new channels and trends.
- The high caliber of content produced by today’s college-athlete influencers.
- How student-athletes educate themselves on what quality content looks like.
- How multiple student-athletes can often generate more value for a brand vs. one famous influencer.
- What brands should do when approaching student-athletes to become influencers.
- How brands must be prepared to capitalize on athletes’ moments of success.
Listen to the episode on Spotify (below).
