PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
View our Instagram feed for a quick look at our NIL content.
Let's Talk Marketing: Marketing With Student-Athletes w/ Bill Jula, Co-Founder of Postgame - Spotify
Marketing With Student-Athletes w/ Bill Jula, CEO & Co-Founder of Postgame
This week, Katya Allison hosts Bill Jula, CEO and Co-Founder of Postgame to discuss Name, Image and Likeness (NIL). During this episode Bill discusses:
- The importance of staying focused as a marketer and not being distracted by new channels and trends.
- The high caliber of content produced by today’s college-athlete influencers.
- How student-athletes educate themselves on what quality content looks like.
- How multiple student-athletes can often generate more value for a brand vs. one famous influencer.
- What brands should do when approaching student-athletes to become influencers.
- How brands must be prepared to capitalize on athletes’ moments of success.
Listen to the episode on Spotify (below).
